How to Create a Video Content Mission Statement
If you’re in business, you have a mission statement stating the reason you are in business, who you serve and how you serve them. When you are creating video you need a video content mission statement that does the same thing. When I work with clients on creating strategy, (after we’ve done an assessment of where they are with […]
3 Reasons You Need to Create a Video Strategy
Thinking about using video in your business can feel OVERWHELMING. There are so many moving parts, it’s not always easy to figure out where to get started or where to focus your efforts to get the biggest return on your time and budget. You want to be sure you are creating the right content for the right […]
3 Essential Questions Every Personal Brand MUST Answer: An Interview With Master Marketer Mike Kim
Val: You are in for such a treat today. My guest is not only a friend and mentor, he’s a master marketer. Mike Kim is here today to share his perspective on marketing and for those of you who haven’t heard him speak before, I want you to get ready to have your mindset about […]
3 Ways “Atomic Habits” Can Help You Create More Content
One of the most frequent questions I get is how to make time to do video consistently. You have great ideas and you know you need to be creating videos to grow your business, you just can’t get going. It feels like the process from technology to messaging is just so overwhelming it keeps you […]
7 Compelling Reasons to Use Video to Grow Your Business
Video one of the fastest ways to connect with your viewers and share your message. Today, I’m going to share some of the latest research on why you need to be using video in your business. We all need data in our businesses to accurately forecast where we are headed. Tracking the results from our […]
7 Little Known Hacks to Help You Face Your Fear of Going Live on Facebook
Is this you? You need to use video for your business and the thought of going live on Facebook sends shivers up your spine? Or even worse, you feel sick or lose sleep even thinking about it? You can’t really put your finger on it. You speak in front of groups of people all […]
How to Create an Outline for Your Next Live Video
Here’s a comment I recently received in an email. Sharon (not her real name) is a high achiever in all other areas of her business, yet she is truly terrified of doing live video. She said, “I don’t want to do social media, I don’t want to do video, and I certainly don’t want to […]
What Is YOUR On-Camera Presence?
Ever watch someone on TV or the internet with the sound off and even though you don’t know what they are saying their presence is so captivating, you stop and watch? I have, it’s actually pretty interesting to watch video without the sound. You’re more focused on a person’s gestures and how they move and […]
5 Things You Need to Know Before You Shoot Your Next Video
Early in my career when I worked in the telecommunications industry, I had a boss whose favorite saying was “if you don’t know where you are going, any road will do.” It was sage advice. I soon learned if you don’t have a plan for where you’re going, there’s a really good chance you’ll end […]
3 Questions You Need to Ask to Find the Purpose of Your Next Video
Have you ever been offered an opportunity for an interview on video or been asked to deliver a message to your team via video and said enthusiastically said Yes! before knowing the purpose of your appearance? You were so excited to be asked, you didn’t think to ask several critical questions everyone needs to answer […]